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Organic, natural ingredients. Zero-waste, sustainable packaging. Deeply personalized, holistic wellness. The beauty industry has undergone significant changes over the years. Cosmetic manufacturing rarely stands still. Beauty brands are continually under a microscope, where customers are no longer basing their choices solely on aesthetics, but on personal values, transparency, and product efficacy. The pressure is intense, […]
As a beauty brand, you are constantly brainstorming ways to elevate your products. From the moment your customer picks up your scarlet, glossy lipstick, you want them to feel an instant connection. This is why choosing the right packaging for your makeup formula is crucial. Packaging design that conveys your brand values can ignite emotional […]
Starting a beauty brand today is filled with creative possibilities. You might have a vision for an elusive lipstick shade, or a concealer that gets your undertone just right. Oftentimes, it’s a specific product you’ve searched for yourself in the beauty aisle, but can never seem to find. This is where most people stop pursuing. […]
The role of beauty has evolved, moving from using makeup solely to accentuate one’s features to feeling spectacular in one’s own skin. Today, glamor itself has taken on a new definition. While bold eyes and glossy lips still have their place, the expectation underneath them has fundamentally changed. Today’s consumer believes a complete look is […]
Every shiny lipstick begins with a precise chemical formula. A blend of ingredients is whisked together to create a radiant color that makes you feel incredible. The beautiful palette of eyeshadow you see on the shelves didn’t just create itself; it’s a product of endless negotiations and shipments. This journey from concept to consumer is […]
Building a loyal clientele is the end goal for any cosmetics brand, and its importance cannot be overstated enough. This means becoming your consumers’ go-to option for a new mascara or a glossy lipstick, not just for themselves, but also for what they recommend to a friend. So, how do you get there? It begins […]
At MPlus Cosmetics, quality has always been more than a standard requirement: it is a strategic approach that guides every phase of our operations, from research and development to production, logistics, customer service, and sustainability initiatives. Over the years, we have continuously strengthened our management systems to ensure the highest standards of product quality, safety, […]
We’re pleased to announce the successful renewal of our Sedex assessment, reinforcing our ongoing commitment to responsible sourcing and sustainability across the supply chain. Following the latest review, we have been confirmed as an Active Sedex Member, reflecting our continued dedication to improving ESG performance and maintaining transparent, ethical business practices. This recognition highlights our […]
At MPlus Cosmetics, we are deeply committed to environmental responsibility, sustainability, and ethical practices—core values that form the foundation of our daily operations and drive improved business performance. We are proud to announce that EcoVadis has awarded us the Bronze Medal in recognition of our commitment to Corporate Social Responsibility. This important recognition highlights our […]
In an increasingly competitive market, innovation plays a key role. That’s why we continuously invest in Research and Development and, thanks to a growing team of professionals, we work every day to create new formulas that anticipate market needs. Although we keep a close eye on the trend forecasting sources widely used across the industry, […]
At MPlus Cosmetics, we are deeply committed to environmental respect, sustainability, and ethical practices. These core values form the foundation of the processes we implement every day to enhance our business performance. We are proud to announce that we have become a Sedex member, joining this world-leading organization in its ongoing commitment to supply chain […]
We are excited to announce our participation in Beautyworld Middle East, where we will showcase our latest makeup innovations and present our newest collection. It explores a sophisticated interplay of deeper tones, luminous finishes, and versatile textures, designed to interact naturally with every complexion. Sophisticated yet effortless, expressive yet refined, the formulas combine distinctive aesthetics […]
We are excited to announce our participation in MakeUp in New York, one of the leading international events for the beauty industry. During the exhibition, we will unveil our newest makeup collection, inspired by the quiet energy of New York after dark. The collection features sophisticated metallic shades, luminous skin finishes, and versatile textures that […]
We are pleased to announce our participation in MakeUp in Paris. During the show, we will exclusively unveil our new makeup collection, featuring highly natural formulations and hybrid textures where makeup meets skincare. Each product is enriched with skincare-inspired active ingredients, delivering a refined balance of performance and care. Join us on June 17–18, 2026 […]
We’re excited to announce our participation in Cosmopack Worldwide Bologna. Discover a collection inspired by Southern Italy — a journey through traditions, shared moments, and memories passed down from generation to generation. A story that echoes the spirit of collective celebrations, where warmth, connection, and intertwined narratives turn beauty into a truly shared experience. An […]
We’re excited to announce our participation in MakeUp in Los Angeles. At the show, we will exclusively unveil a new makeup collection inspired by a light that is not decorative, but emotional. A glow that lives within the textures: formulas that transform on contact with the skin, shifting in feel and color, responding to movement […]
We are excited to announce our participation in Cosmopack North America Miami! At the show, we will exclusively unveil a new makeup collection inspired by pure lightness—featuring airy, layerable textures that shift and transform with every reflection. A collection that doesn’t impose but accompanies, inviting you to experience beauty with clarity and freedom. Join us […]
Cosmetics Business is a leading international publication dedicated to the beauty and personal care industry. With a digital-first approach and in-depth coverage across ingredients, packaging, regulations, marketing and retail, it informs and inspires professionals and decision-makers worldwide. Online articles
BeautyMatter is a US-based digital platform founded in 2016. It provides in-depth coverage of trends, business strategies, and market insights in the beauty sector, with a focus on analysis and a cross-industry perspective. Online articles
Cosmopolo is a magazine dedicated to the world of packaging, skincare, and makeup, published by Polo della Cosmesi. With a strong focus on the cosmetic supply chain and contract manufacturing, it serves as a key reference point for entrepreneurs, managers, buyers, and professionals in the industry. The magazine offers in-depth insights, exclusive interviews, market data, […]
