News
Key Requirements for Peel-Off Lip Tint Formulation Cosmetic brands are exploring lip formats that make the application process part of the product experience. For brands developing peel-off lip tint concepts, the challenge is to create a formula that spreads evenly, forms a suitable film and leaves the intended color on the lips after removal. That […]
Key Characteristics of a Skin Tint Formula Skin tint formulation takes a lighter approach to complexion makeup. Rather than aiming for a fully perfected finish, the focus is usually on evening the appearance of the skin while maintaining a natural-looking result. That influences the way the product is developed. In skin tint formulation coverage is […]
What Defines a Setting Spray Formulation A makeup setting spray formulation is developed around the makeup result a brand wants to achieve. The product may be intended to support makeup wear, create a particular finish or give the skin a more comfortable final feel. Unlike a product used on its own, a setting spray is […]
Behind every precise stroke is an eyeliner formulation designed to perform under constant movement. Pigment dispersion, viscosity, drying time and film formation work together to determine how the formula applies, sets and maintains definition throughout wear. As part of its eye makeup formulation work, MPlus Cosmetics develops eyeliner as a precision product, with formulation decisions […]
Eyelash treatment products are becoming an increasingly relevant part of modern eye routines, as consumers place greater emphasis on lash conditioning and care. For cosmetic brands, this creates new opportunities to expand their product portfolios beyond traditional color cosmetics and explore products designed to support the condition and appearance of the lashes. Developing these formulations […]
Eye makeup formulations are among the most technically demanding products in any cosmetic range. The skin around the eye is thinner and more delicate than many other areas of the face, making tolerability and safety particularly important. Every blink, every layer of pigment and every hour of wear can affect how a formula performs. For […]
At MPlus Cosmetics, quality has always been more than a standard requirement: it is a strategic approach that guides every phase of our operations, from research and development to production, logistics, customer service, and sustainability initiatives. Over the years, we have continuously strengthened our management systems to ensure the highest standards of product quality, safety, […]
We’re pleased to announce the successful renewal of our Sedex assessment, reinforcing our ongoing commitment to responsible sourcing and sustainability across the supply chain. Following the latest review, we have been confirmed as an Active Sedex Member, reflecting our continued dedication to improving ESG performance and maintaining transparent, ethical business practices. This recognition highlights our […]
At MPlus Cosmetics, we are deeply committed to environmental responsibility, sustainability, and ethical practices—core values that form the foundation of our daily operations and drive improved business performance. We are proud to announce that EcoVadis has awarded us the Bronze Medal in recognition of our commitment to Corporate Social Responsibility. This important recognition highlights our […]
In an increasingly competitive market, innovation plays a key role. That’s why we continuously invest in Research and Development and, thanks to a growing team of professionals, we work every day to create new formulas that anticipate market needs. Although we keep a close eye on the trend forecasting sources widely used across the industry, […]
At MPlus Cosmetics, we are deeply committed to environmental respect, sustainability, and ethical practices. These core values form the foundation of the processes we implement every day to enhance our business performance. We are proud to announce that we have become a Sedex member, joining this world-leading organization in its ongoing commitment to supply chain […]
We are excited to announce our participation in Cosmopack North America Miami! At the show, we will exclusively unveil a new makeup collection inspired by pure lightness—featuring airy, layerable textures that shift and transform with every reflection. A collection that doesn’t impose but accompanies, inviting you to experience beauty with clarity and freedom. Join us […]
Join us at Cosmopack Asia in Hong Kong from November 11 to 13, 2025, where we’ll unveil our latest innovations and invite you to experience Resonance — an immersive collection designed to awaken the senses, spark creativity, and deepen connection. Resonance goes beyond traditional beauty. Its 23 vegan hybrid textures merge skincare and makeup in playful, […]
We’re heading to Dubai — and bringing something special with us. From October 27 to 29, 2025, we’ll be at Beautyworld Middle East to showcase our newest innovations — including exclusive previews of upcoming products — and to invite you to experience Resonance, our latest immersive collection designed to inspire, connect, and transform. Resonance isn’t […]
We’re bringing something exciting to MakeUp in New York! Catch a first look at our exclusive new collection inspired by the powerful connection between sound, movement, and self-expression. It captures the energy of rhythm as a universal language — a force that breaks down barriers and brings people together. More than just a collection, it’s […]
Catch us at MakeUp in Paris – we can’t wait to connect! Be the first to explore our new, exclusive collection, crafted with high-naturalness ingredients for a clean, conscious beauty experience. A sensorial journey where jelly and liquid textures meet hybrid innovation — melting formulas that fuse effortlessly with the skin, blending skincare benefits with […]
We’re excited to be a part of Cosmopack Worldwide Bologna! Get ready for the exclusive unveiling of our new, deeply sensory collection that celebrates transformation, turning each gesture into a gentle ritual that embraces the skin with a soft, luminous touch. From 20 to 22 March 2025 join us at the Bologna Fair District and […]
Cosmetics Business is a leading international publication dedicated to the beauty and personal care industry. With a digital-first approach and in-depth coverage across ingredients, packaging, regulations, marketing and retail, it informs and inspires professionals and decision-makers worldwide. Online articles
BeautyMatter is a US-based digital platform founded in 2016. It provides in-depth coverage of trends, business strategies, and market insights in the beauty sector, with a focus on analysis and a cross-industry perspective. Online articles
Cosmopolo is a magazine dedicated to the world of packaging, skincare, and makeup, published by Polo della Cosmesi. With a strong focus on the cosmetic supply chain and contract manufacturing, it serves as a key reference point for entrepreneurs, managers, buyers, and professionals in the industry. The magazine offers in-depth insights, exclusive interviews, market data, […]
