News
A product doesn’t prove itself on launch day. By then, the key decisions behind its safety, stability, and performance should already have been tested. Cosmetic product testing helps verify that a formulation is safe, stable, and performs as intended before production begins, helping transform a promising formula into a market-ready product. Rushing that process could […]
A makeup primer formulation is designed to prepare the skin for makeup, but it must do more than provide a smooth base. It needs to balance texture, application, and performance while also considering how it interacts with the makeup products applied over it. This balance is particularly important when developing a primer intended to work […]
Launching a makeup product is only one part of the challenge. Getting from a sketch of an idea to a formula that performs consistently, passes safety testing, and remains stable throughout its lifecycle is where many brands underestimate the complexity of the cosmetic product development process. Working with cosmetic brands worldwide, MPlus Cosmetics supports every […]
The cosmetic manufacturing process isn’t just creative, but also highly scientific. Brands and manufacturer must be meticulous to ensure the final products achieve their intended aesthetic results while delivering the expected performance. For brands, it’s important to know the lipstick manufacturing process to optimize their product quality and production efficiency. Overview of the Lipstick Manufacturing […]
Mascara is designed to enhance the appearance of the lashes by adding color, definition, volume, length, and sometimes curl. Its performance depends largely on its formulation. The right combination of ingredients and formulation expertise delivers a product that meets and exceeds consumer expectations. Some prioritize volume, others want more defined lashes. While some formulas are […]
To meet the needs of your target market, it’s essential to consider makeup foundation formulation. Knowing the available options is the first step toward meeting your customers’ expectations. For foundations, in particular, there’s no one-size-fits-all product. Customers will have different priorities around texture, coverage, and finish. To help your audience achieve a flawless complexion, custom […]
At MPlus Cosmetics, quality has always been more than a standard requirement: it is a strategic approach that guides every phase of our operations, from research and development to production, logistics, customer service, and sustainability initiatives. Over the years, we have continuously strengthened our management systems to ensure the highest standards of product quality, safety, […]
We’re pleased to announce the successful renewal of our Sedex assessment, reinforcing our ongoing commitment to responsible sourcing and sustainability across the supply chain. Following the latest review, we have been confirmed as an Active Sedex Member, reflecting our continued dedication to improving ESG performance and maintaining transparent, ethical business practices. This recognition highlights our […]
At MPlus Cosmetics, we are deeply committed to environmental responsibility, sustainability, and ethical practices—core values that form the foundation of our daily operations and drive improved business performance. We are proud to announce that EcoVadis has awarded us the Bronze Medal in recognition of our commitment to Corporate Social Responsibility. This important recognition highlights our […]
In an increasingly competitive market, innovation plays a key role. That’s why we continuously invest in Research and Development and, thanks to a growing team of professionals, we work every day to create new formulas that anticipate market needs. Although we keep a close eye on the trend forecasting sources widely used across the industry, […]
At MPlus Cosmetics, we are deeply committed to environmental respect, sustainability, and ethical practices. These core values form the foundation of the processes we implement every day to enhance our business performance. We are proud to announce that we have become a Sedex member, joining this world-leading organization in its ongoing commitment to supply chain […]
Join us at Cosmopack Asia in Hong Kong from November 11 to 13, 2025, where we’ll unveil our latest innovations and invite you to experience Resonance — an immersive collection designed to awaken the senses, spark creativity, and deepen connection. Resonance goes beyond traditional beauty. Its 23 vegan hybrid textures merge skincare and makeup in playful, […]
We’re heading to Dubai — and bringing something special with us. From October 27 to 29, 2025, we’ll be at Beautyworld Middle East to showcase our newest innovations — including exclusive previews of upcoming products — and to invite you to experience Resonance, our latest immersive collection designed to inspire, connect, and transform. Resonance isn’t […]
We’re bringing something exciting to MakeUp in New York! Catch a first look at our exclusive new collection inspired by the powerful connection between sound, movement, and self-expression. It captures the energy of rhythm as a universal language — a force that breaks down barriers and brings people together. More than just a collection, it’s […]
Catch us at MakeUp in Paris – we can’t wait to connect! Be the first to explore our new, exclusive collection, crafted with high-naturalness ingredients for a clean, conscious beauty experience. A sensorial journey where jelly and liquid textures meet hybrid innovation — melting formulas that fuse effortlessly with the skin, blending skincare benefits with […]
We’re excited to be a part of Cosmopack Worldwide Bologna! Get ready for the exclusive unveiling of our new, deeply sensory collection that celebrates transformation, turning each gesture into a gentle ritual that embraces the skin with a soft, luminous touch. From 20 to 22 March 2025 join us at the Bologna Fair District and […]
We’re pleased to reveal our participation in MakeUp in Los Angeles! We will be exclusively revealing a new makeup collection that intertwines the dazzling glamour of the disco with the seductive mystery of the dark. Brightness becomes bold, darkness irresistibly alluring, in a mesmerizing dance of contrasts. On February 12th and 13th 2025 join us at Los Angeles […]
Cosmetics Business is a leading international publication dedicated to the beauty and personal care industry. With a digital-first approach and in-depth coverage across ingredients, packaging, regulations, marketing and retail, it informs and inspires professionals and decision-makers worldwide. Online articles
BeautyMatter is a US-based digital platform founded in 2016. It provides in-depth coverage of trends, business strategies, and market insights in the beauty sector, with a focus on analysis and a cross-industry perspective. Online articles
Cosmopolo is a magazine dedicated to the world of packaging, skincare, and makeup, published by Polo della Cosmesi. With a strong focus on the cosmetic supply chain and contract manufacturing, it serves as a key reference point for entrepreneurs, managers, buyers, and professionals in the industry. The magazine offers in-depth insights, exclusive interviews, market data, […]
