INNOVATION HUB

A global team of highly specialized experts constantly works in synergy to develop limitless beauty solutions

An innovation network, composed of

PRODUCT DEVELOPMENT SPECIALISTS

EXTERNAL DESIGN AGENCY

STRATEGIC MARKETING

R&D FORMULATORS

BRUSH ENGINEERS

is completely dedicated to transform ideas into pioneering and successful products, anticipating and generating new beauty trends, inspiring our clients with out-of-the-box concepts.

The Innovation Hub strives to achieve the most from all departments, collaborating in 4 different directions:

Diagram of formula development process: supplier relationships, raw material scouting, product exploration, trade fairs, and technique optimization.
innovation hub brush
Diagram of delivery systems: new applicators for face, eyes, lips; performance, gestures, and material–shape synergy.
Diagram showing how formula, brush, and delivery system combine to create a customized, high-performance solution.