News
Starting a beauty brand today is filled with creative possibilities. You might have a vision for an elusive lipstick shade, or a concealer that gets your undertone just right. Oftentimes, it’s a specific product you’ve searched for yourself in the beauty aisle, but can never seem to find. This is where most people stop pursuing. […]
The role of beauty has evolved, moving from using makeup solely to accentuate one’s features to feeling spectacular in one’s own skin. Today, glamor itself has taken on a new definition. While bold eyes and glossy lips still have their place, the expectation underneath them has fundamentally changed. Today’s consumer believes a complete look is […]
Every shiny lipstick begins with a precise chemical formula. A blend of ingredients is whisked together to create a radiant color that makes you feel incredible. The beautiful palette of eyeshadow you see on the shelves didn’t just create itself; it’s a product of endless negotiations and shipments. This journey from concept to consumer is […]
Building a loyal clientele is the end goal for any cosmetics brand, and its importance cannot be overstated enough. This means becoming your consumers’ go-to option for a new mascara or a glossy lipstick, not just for themselves, but also for what they recommend to a friend. So, how do you get there? It begins […]
Staying relevant in the beauty industry is not easy. Consumers might be embracing a less-is-more mindset today, prioritizing their skin care tomorrow, and following a viral trend next week. While beauty trends are constantly shifting and brands that fail to adapt are the ones losing out, there is one constant: consumers are looking for safe, […]
What is luxury? For generations, the beauty industry defined it with lavish packaging, modern aesthetics, and exclusive formulas. Today, its meaning has transformed into a powerful story – a story of where an ingredient comes from, the community it supports, and the impact it leaves on our planet. This pivotal shift provides a fascinating opportunity […]
At MPlus Cosmetics, we are deeply committed to environmental responsibility, sustainability, and ethical practices—core values that form the foundation of our daily operations and drive improved business performance. We are proud to announce that EcoVadis has awarded us the Bronze Medal in recognition of our commitment to Corporate Social Responsibility. This important recognition highlights our […]
In an increasingly competitive market, innovation plays a key role. That’s why we continuously invest in Research and Development and, thanks to a growing team of professionals, we work every day to create new formulas that anticipate market needs. Although we keep a close eye on the trend forecasting sources widely used across the industry, […]
At MPlus Cosmetics, we are deeply committed to environmental respect, sustainability, and ethical practices. These core values form the foundation of the processes we implement every day to enhance our business performance. We are proud to announce that we have become a Sedex member, joining this world-leading organization in its ongoing commitment to supply chain […]
Join us at Cosmopack Asia in Hong Kong from November 11 to 13, 2025, where we’ll unveil our latest innovations and invite you to experience Resonance — an immersive collection designed to awaken the senses, spark creativity, and deepen connection. Resonance goes beyond traditional beauty. Its 23 vegan hybrid textures merge skincare and makeup in playful, […]
We’re heading to Dubai — and bringing something special with us. From October 27 to 29, 2025, we’ll be at Beautyworld Middle East to showcase our newest innovations — including exclusive previews of upcoming products — and to invite you to experience Resonance, our latest immersive collection designed to inspire, connect, and transform. Resonance isn’t […]
We’re bringing something exciting to MakeUp in New York! Catch a first look at our exclusive new collection inspired by the powerful connection between sound, movement, and self-expression. It captures the energy of rhythm as a universal language — a force that breaks down barriers and brings people together. More than just a collection, it’s […]
Catch us at MakeUp in Paris – we can’t wait to connect! Be the first to explore our new, exclusive collection, crafted with high-naturalness ingredients for a clean, conscious beauty experience. A sensorial journey where jelly and liquid textures meet hybrid innovation — melting formulas that fuse effortlessly with the skin, blending skincare benefits with […]
We’re excited to be a part of Cosmopack Worldwide Bologna! Get ready for the exclusive unveiling of our new, deeply sensory collection that celebrates transformation, turning each gesture into a gentle ritual that embraces the skin with a soft, luminous touch. From 20 to 22 March 2025 join us at Bologna Fair District and discover […]
We’re pleased to reveal our participation in MakeUp in Los Angeles! We will be exclusively revealing a new makeup collection that intertwines the dazzling glamour of the disco with the seductive mystery of the dark. Brightness becomes bold, darkness irresistibly alluring, in a mesmerizing dance of contrasts. On February 12th and 13th 2025 join us at Los Angeles […]
Cosmetics Business is a leading international publication dedicated to the beauty and personal care industry. With a digital-first approach and in-depth coverage across ingredients, packaging, regulations, marketing and retail, it informs and inspires professionals and decision-makers worldwide. Online articles
BeautyMatter is a US-based digital platform founded in 2016. It provides in-depth coverage of trends, business strategies, and market insights in the beauty sector, with a focus on analysis and a cross-industry perspective. Online articles
Cosmopolo is a magazine dedicated to the world of packaging, skincare, and makeup, published by Polo della Cosmesi. With a strong focus on the cosmetic supply chain and contract manufacturing, it serves as a key reference point for entrepreneurs, managers, buyers, and professionals in the industry. The magazine offers in-depth insights, exclusive interviews, market data, […]
