News
What Defines a Setting Spray Formulation A makeup setting spray formulation is developed around the makeup result a brand wants to achieve. The product may be intended to support makeup wear, create a particular finish or give the skin a more comfortable final feel. Unlike a product used on its own, a setting spray is […]
Behind every precise stroke is an eyeliner formulation designed to perform under constant movement. Pigment dispersion, viscosity, drying time and film formation work together to determine how the formula applies, sets and maintains definition throughout wear. As part of its eye makeup formulation work, MPlus Cosmetics develops eyeliner as a precision product, with formulation decisions […]
Eyelash treatment products are becoming an increasingly relevant part of modern eye routines, as consumers place greater emphasis on lash conditioning and care. For cosmetic brands, this creates new opportunities to expand their product portfolios beyond traditional color cosmetics and explore products designed to support the condition and appearance of the lashes. Developing these formulations […]
Eye makeup formulations are among the most technically demanding products in any cosmetic range. The skin around the eye is thinner and more delicate than many other areas of the face, making tolerability and safety particularly important. Every blink, every layer of pigment and every hour of wear can affect how a formula performs. For […]
A product doesn’t prove itself on launch day. By then, the key decisions behind its safety, stability, and performance should already have been tested. Cosmetic product testing helps verify that a formulation is safe, stable, and performs as intended before production begins, helping transform a promising formula into a market-ready product. Rushing that process could […]
A makeup primer formulation is designed to prepare the skin for makeup, but it must do more than provide a smooth base. It needs to balance texture, application, and performance while also considering how it interacts with the makeup products applied over it. This balance is particularly important when developing a primer intended to work […]
At MPlus Cosmetics, quality has always been more than a standard requirement: it is a strategic approach that guides every phase of our operations, from research and development to production, logistics, customer service, and sustainability initiatives. Over the years, we have continuously strengthened our management systems to ensure the highest standards of product quality, safety, […]
We’re pleased to announce the successful renewal of our Sedex assessment, reinforcing our ongoing commitment to responsible sourcing and sustainability across the supply chain. Following the latest review, we have been confirmed as an Active Sedex Member, reflecting our continued dedication to improving ESG performance and maintaining transparent, ethical business practices. This recognition highlights our […]
At MPlus Cosmetics, we are deeply committed to environmental responsibility, sustainability, and ethical practices—core values that form the foundation of our daily operations and drive improved business performance. We are proud to announce that EcoVadis has awarded us the Bronze Medal in recognition of our commitment to Corporate Social Responsibility. This important recognition highlights our […]
In an increasingly competitive market, innovation plays a key role. That’s why we continuously invest in Research and Development and, thanks to a growing team of professionals, we work every day to create new formulas that anticipate market needs. Although we keep a close eye on the trend forecasting sources widely used across the industry, […]
At MPlus Cosmetics, we are deeply committed to environmental respect, sustainability, and ethical practices. These core values form the foundation of the processes we implement every day to enhance our business performance. We are proud to announce that we have become a Sedex member, joining this world-leading organization in its ongoing commitment to supply chain […]
MPlus Cosmetics will be exhibiting at Cosmopack Asia 2026, bringing After Hours, our latest makeup collection, to Hong Kong. The collection combines rich tones, luminous finishes, and versatile textures designed to complement every complexion. Balancing sophistication with ease and self-expression with refinement, its formulas pair distinctive aesthetics with a sensorial approach to makeup. Join us […]
We are excited to announce our participation in Beautyworld Middle East, where we will showcase our latest makeup innovations and present our newest collection. It explores a sophisticated interplay of deeper tones, luminous finishes, and versatile textures, designed to interact naturally with every complexion. Sophisticated yet effortless, expressive yet refined, the formulas combine distinctive aesthetics […]
We are excited to announce our participation in MakeUp in New York, one of the leading international events for the beauty industry. During the exhibition, we will unveil our newest makeup collection, inspired by the quiet energy of New York after dark. The collection features sophisticated metallic shades, luminous skin finishes, and versatile textures that […]
We are pleased to announce our participation in MakeUp in Paris. During the show, we will exclusively unveil our new makeup collection, featuring highly natural formulations and hybrid textures where makeup meets skincare. Each product is enriched with skincare-inspired active ingredients, delivering a refined balance of performance and care. Join us on June 17–18, 2026 […]
We’re excited to announce our participation in Cosmopack Worldwide Bologna. Discover a collection inspired by Southern Italy — a journey through traditions, shared moments, and memories passed down from generation to generation. A story that echoes the spirit of collective celebrations, where warmth, connection, and intertwined narratives turn beauty into a truly shared experience. An […]
We’re excited to announce our participation in MakeUp in Los Angeles. At the show, we will exclusively unveil a new makeup collection inspired by a light that is not decorative, but emotional. A glow that lives within the textures: formulas that transform on contact with the skin, shifting in feel and color, responding to movement […]
Cosmetics Business is a leading international publication dedicated to the beauty and personal care industry. With a digital-first approach and in-depth coverage across ingredients, packaging, regulations, marketing and retail, it informs and inspires professionals and decision-makers worldwide. Online articles
BeautyMatter is a US-based digital platform founded in 2016. It provides in-depth coverage of trends, business strategies, and market insights in the beauty sector, with a focus on analysis and a cross-industry perspective. Online articles
Cosmopolo is a magazine dedicated to the world of packaging, skincare, and makeup, published by Polo della Cosmesi. With a strong focus on the cosmetic supply chain and contract manufacturing, it serves as a key reference point for entrepreneurs, managers, buyers, and professionals in the industry. The magazine offers in-depth insights, exclusive interviews, market data, […]
