News

A coat of primer is often the first step in a modern makeup routine. It helps to create a smooth, stable base, making the next steps feel effortless. It’s the non-negotiable secret to a look that lasts the entire day. The latest formulas elevate face primers to skincare, helping you to improve your skin while […]

Applying your favorite lipstick is an instant confidence booster. With just one swipe of a classic red, you can transform how you feel and present yourself to the world. That is empowerment. But in today’s market, confidence goes beyond color—it is rooted in the sensory experience. It’s about how a product glides, how it wears, […]

Your eyes are often the first thing people notice. Sea-blue glistening in the sunlight, or a deep grey that holds a thousand stories – they are the natural focal point of every encounter. Eye makeup enhances your natural features, allowing you to create depth or texture and express yourself in a way that feels authentic. […]

Eras change and trends fade, but our use of makeup as a canvas for identity and self-expression remains. Many people develop a confidence-building routine without even realizing it. A sheer layer of foundation, a dab of concealer, and a soft sweep of blush are often the final steps before heading out to seize the day. […]

Organic, natural ingredients. Zero-waste, sustainable packaging. Deeply personalized, holistic wellness. The beauty industry has undergone significant changes over the years. Cosmetic manufacturing rarely stands still. Beauty brands are continually under a microscope, where customers are no longer basing their choices solely on aesthetics, but on personal values, transparency, and product efficacy. The pressure is intense, […]

As a beauty brand, you are constantly brainstorming ways to elevate your products. From the moment your customer picks up your scarlet, glossy lipstick, you want them to feel an instant connection. This is why choosing the right packaging for your makeup formula is crucial. Packaging design that conveys your brand values can ignite emotional […]

We’re pleased to announce the successful renewal of our Sedex assessment, reinforcing our ongoing commitment to responsible sourcing and sustainability across the supply chain. Following the latest review, we have been confirmed as an Active Sedex Member, reflecting our continued dedication to improving ESG performance and maintaining transparent, ethical business practices. This recognition highlights our […]

At MPlus Cosmetics, we are deeply committed to environmental responsibility, sustainability, and ethical practices—core values that form the foundation of our daily operations and drive improved business performance. We are proud to announce that EcoVadis has awarded us the Bronze Medal in recognition of our commitment to Corporate Social Responsibility. This important recognition highlights our […]

In an increasingly competitive market, innovation plays a key role. That’s why we continuously invest in Research and Development and, thanks to a growing team of professionals, we work every day to create new formulas that anticipate market needs. Although we keep a close eye on the trend forecasting sources widely used across the industry, […]

At MPlus Cosmetics, we are deeply committed to environmental respect, sustainability, and ethical practices. These core values form the foundation of the processes we implement every day to enhance our business performance. We are proud to announce that we have become a Sedex member, joining this world-leading organization in its ongoing commitment to supply chain […]

We are pleased to announce our participation in MakeUp in Paris. During the show, we will exclusively unveil our new makeup collection, featuring highly natural formulations and hybrid textures where makeup meets skincare. Each product is enriched with skincare-inspired active ingredients, delivering a refined balance of performance and care. Join us on June 17–18, 2026 […]

We’re excited to announce our participation in Cosmopack Worldwide Bologna. Discover a collection inspired by Southern Italy — a journey through traditions, shared moments, and memories passed down from generation to generation. A story that echoes the spirit of collective celebrations, where warmth, connection, and intertwined narratives turn beauty into a truly shared experience. An […]

We’re excited to announce our participation in MakeUp in Los Angeles. At the show, we will exclusively unveil a new makeup collection inspired by a light that is not decorative, but emotional. A glow that lives within the textures: formulas that transform on contact with the skin, shifting in feel and color, responding to movement […]

We are excited to announce our participation in Cosmopack North America Miami! At the show, we will exclusively unveil a new makeup collection inspired by pure lightness—featuring airy, layerable textures that shift and transform with every reflection. A collection that doesn’t impose but accompanies, inviting you to experience beauty with clarity and freedom. Join us […]

Join us at Cosmopack Asia in Hong Kong from November 11 to 13, 2025, where we’ll unveil our latest innovations and invite you to experience Resonance — an immersive collection designed to awaken the senses, spark creativity, and deepen connection. Resonance goes beyond traditional beauty. Its 23 vegan hybrid textures merge skincare and makeup in playful, […]

We’re heading to Dubai — and bringing something special with us. From October 27 to 29, 2025, we’ll be at Beautyworld Middle East to showcase our newest innovations — including exclusive previews of upcoming products — and to invite you to experience Resonance, our latest immersive collection designed to inspire, connect, and transform. Resonance isn’t […]

Cosmetics Business is a leading international publication dedicated to the beauty and personal care industry. With a digital-first approach and in-depth coverage across ingredients, packaging, regulations, marketing and retail, it informs and inspires professionals and decision-makers worldwide. Online articles

BeautyMatter is a US-based digital platform founded in 2016. It provides in-depth coverage of trends, business strategies, and market insights in the beauty sector, with a focus on analysis and a cross-industry perspective. Online articles

Cosmopolo is a magazine dedicated to the world of packaging, skincare, and makeup, published by Polo della Cosmesi. With a strong focus on the cosmetic supply chain and contract manufacturing, it serves as a key reference point for entrepreneurs, managers, buyers, and professionals in the industry. The magazine offers in-depth insights, exclusive interviews, market data, […]