News
The cosmetic manufacturing process isn’t just creative, but also highly scientific. Brands and manufacturer must be meticulous to ensure the final products achieve their intended aesthetic results while delivering the expected performance. For brands, it’s important to know the lipstick manufacturing process to optimize their product quality and production efficiency. Overview of the Lipstick Manufacturing […]
Mascara is designed to enhance the appearance of the lashes by adding color, definition, volume, length, and sometimes curl. Its performance depends largely on its formulation. The right combination of ingredients and formulation expertise delivers a product that meets and exceeds consumer expectations. Some prioritize volume, others want more defined lashes. While some formulas are […]
To meet the needs of your target market, it’s essential to consider makeup foundation formulation. Knowing the available options is the first step toward meeting your customers’ expectations. For foundations, in particular, there’s no one-size-fits-all product. Customers will have different priorities around texture, coverage, and finish. To help your audience achieve a flawless complexion, custom […]
In this era, consumers are very aware of their health and pay closer attention to the products they use daily, including makeup. Now, good performance isn’t the sole selling point, but consumers are leaning more towards beauty products that keep their skin healthy. However, skincare and makeup products are based on fundamentally different formulations. It […]
Eyebrow gels have become a staple in many makeup routines. They can define, shape and hold eyebrows in place…without making things hard in the process. As brow trends evolve, gel formulas become more versatile in terms of wear performance and texture. By understanding how eyebrow gel works, you can make it easier to choose the […]
If you’ve tried various mascaras before, you might have noticed that the mascara brushes come in different designs. Some are curved, some are straight, and some can be thinner or thicker than the other. These different types of mascara brushes aren’t just for aesthetics; they serve a purpose. Each of them can affect how the […]
At MPlus Cosmetics, quality has always been more than a standard requirement: it is a strategic approach that guides every phase of our operations, from research and development to production, logistics, customer service, and sustainability initiatives. Over the years, we have continuously strengthened our management systems to ensure the highest standards of product quality, safety, […]
We’re pleased to announce the successful renewal of our Sedex assessment, reinforcing our ongoing commitment to responsible sourcing and sustainability across the supply chain. Following the latest review, we have been confirmed as an Active Sedex Member, reflecting our continued dedication to improving ESG performance and maintaining transparent, ethical business practices. This recognition highlights our […]
At MPlus Cosmetics, we are deeply committed to environmental responsibility, sustainability, and ethical practices—core values that form the foundation of our daily operations and drive improved business performance. We are proud to announce that EcoVadis has awarded us the Bronze Medal in recognition of our commitment to Corporate Social Responsibility. This important recognition highlights our […]
In an increasingly competitive market, innovation plays a key role. That’s why we continuously invest in Research and Development and, thanks to a growing team of professionals, we work every day to create new formulas that anticipate market needs. Although we keep a close eye on the trend forecasting sources widely used across the industry, […]
At MPlus Cosmetics, we are deeply committed to environmental respect, sustainability, and ethical practices. These core values form the foundation of the processes we implement every day to enhance our business performance. We are proud to announce that we have become a Sedex member, joining this world-leading organization in its ongoing commitment to supply chain […]
We are excited to announce our participation in MakeUp in New York, one of the leading international events for the beauty industry. During the exhibition, we will unveil our newest makeup collection, inspired by the quiet energy of New York after dark. The collection features sophisticated metallic shades, luminous skin finishes, and versatile textures that […]
We are pleased to announce our participation in MakeUp in Paris. During the show, we will exclusively unveil our new makeup collection, featuring highly natural formulations and hybrid textures where makeup meets skincare. Each product is enriched with skincare-inspired active ingredients, delivering a refined balance of performance and care. Join us on June 17–18, 2026 […]
We’re excited to announce our participation in Cosmopack Worldwide Bologna. Discover a collection inspired by Southern Italy — a journey through traditions, shared moments, and memories passed down from generation to generation. A story that echoes the spirit of collective celebrations, where warmth, connection, and intertwined narratives turn beauty into a truly shared experience. An […]
We’re excited to announce our participation in MakeUp in Los Angeles. At the show, we will exclusively unveil a new makeup collection inspired by a light that is not decorative, but emotional. A glow that lives within the textures: formulas that transform on contact with the skin, shifting in feel and color, responding to movement […]
We are excited to announce our participation in Cosmopack North America Miami! At the show, we will exclusively unveil a new makeup collection inspired by pure lightness—featuring airy, layerable textures that shift and transform with every reflection. A collection that doesn’t impose but accompanies, inviting you to experience beauty with clarity and freedom. Join us […]
Join us at Cosmopack Asia in Hong Kong from November 11 to 13, 2025, where we’ll unveil our latest innovations and invite you to experience Resonance — an immersive collection designed to awaken the senses, spark creativity, and deepen connection. Resonance goes beyond traditional beauty. Its 23 vegan hybrid textures merge skincare and makeup in playful, […]
Cosmetics Business is a leading international publication dedicated to the beauty and personal care industry. With a digital-first approach and in-depth coverage across ingredients, packaging, regulations, marketing and retail, it informs and inspires professionals and decision-makers worldwide. Online articles
BeautyMatter is a US-based digital platform founded in 2016. It provides in-depth coverage of trends, business strategies, and market insights in the beauty sector, with a focus on analysis and a cross-industry perspective. Online articles
Cosmopolo is a magazine dedicated to the world of packaging, skincare, and makeup, published by Polo della Cosmesi. With a strong focus on the cosmetic supply chain and contract manufacturing, it serves as a key reference point for entrepreneurs, managers, buyers, and professionals in the industry. The magazine offers in-depth insights, exclusive interviews, market data, […]
