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What Defines a Setting Spray Formulation A makeup setting spray formulation is developed around the makeup result a brand wants to achieve. The product may be intended to support makeup wear, create a particular finish or give the skin a more comfortable final feel. Unlike a product used on its own, a setting spray is […]
Behind every precise stroke is an eyeliner formulation designed to perform under constant movement. Pigment dispersion, viscosity, drying time and film formation work together to determine how the formula applies, sets and maintains definition throughout wear. As part of its eye makeup formulation work, MPlus Cosmetics develops eyeliner as a precision product, with formulation decisions […]
Eyelash treatment products are becoming an increasingly relevant part of modern eye routines, as consumers place greater emphasis on lash conditioning and care. For cosmetic brands, this creates new opportunities to expand their product portfolios beyond traditional color cosmetics and explore products designed to support the condition and appearance of the lashes. Developing these formulations […]
Eye makeup formulations are among the most technically demanding products in any cosmetic range. The skin around the eye is thinner and more delicate than many other areas of the face, making tolerability and safety particularly important. Every blink, every layer of pigment and every hour of wear can affect how a formula performs. For […]
A product doesn’t prove itself on launch day. By then, the key decisions behind its safety, stability, and performance should already have been tested. Cosmetic product testing helps verify that a formulation is safe, stable, and performs as intended before production begins, helping transform a promising formula into a market-ready product. Rushing that process could […]
A makeup primer formulation is designed to prepare the skin for makeup, but it must do more than provide a smooth base. It needs to balance texture, application, and performance while also considering how it interacts with the makeup products applied over it. This balance is particularly important when developing a primer intended to work […]