MPlus Cosmetics is a contract manufacturer based in Inzago (Milan), specialized in the creation, development and manufacturing of color cosmetics.
Born as Mascara Plus, the company was founded in 2002 by David Chant, whose expertise in mascara formulation combined with the in-house production of fiber brushes guaranteed rapid growth, exceeding customer’s need to thrive in the competitive cosmetic industry.
For 18 years, the company has been building strategic relationships with the greatest partners in the beauty world over the entire supplying chain, offering customers a 360° full service.
Achieving growth since its creation, Mplus Cosmetics is continuously evolving, enriching the exclusive know-how in finding the perfect synergy between formula and packaging also in face, eye and lip categories, searching for creativity, high quality and speed to market.
Mascara Plus expanded the business creating a 120 sqm factory and laboratory in Cernusco sul Naviglio (Milan)
A geographical extension for Mascara Plus which moved production to a 600 sqm factory in Pioltello (MI)
Mascara Plus moved to Inzago (Milan) into a 2400 sqm factory with 20 employees
Mascara Plus expanded to 4400 sqm, increasing production output
Mascara Plus became Mplus, increasing the factory space to over 7000 sqm
Recognized as market leader in the creation of premium mascaras, harnessing the maximum potential and synergy between formula and brush.
To lead the face, eye and lip color cosmetic market through innovative product concepts, focusing on the synergy between formula and delivery system.