In an increasingly competitive market, innovation plays a key role. That’s why we continuously invest in Research and Development and, thanks to a growing team of professionals, we work every day to create new formulas that anticipate market needs.
Although we keep a close eye on the trend forecasting sources widely used across the industry, we don’t stop there. Broad trend concepts can be inspiring, but they only create real value when turned into products that truly connect with consumers. That’s why we carry out in-depth market research on a regular basis — to uncover emerging trends and gain a deeper understanding of what consumers truly want.
We’re proud to share that we’ve been recognized as ‘Trend Visionary’ by BEAUTYSTREAMS — the global reference for beauty industry insights — achieving the highest tier of their Loyalty Program.
This recognition celebrates our ongoing commitment to a strategic, trend-driven approach and to continuous innovation in the beauty sector.