News
Eyelash treatment products are becoming an increasingly relevant part of modern eye routines, as consumers place greater emphasis on lash conditioning and care. For cosmetic brands, this creates new opportunities to expand their product portfolios beyond traditional color cosmetics and explore products designed to support the condition and appearance of the lashes. Developing these formulations […]
Eye makeup formulations are among the most technically demanding products in any cosmetic range. The skin around the eye is thinner and more delicate than many other areas of the face, making tolerability and safety particularly important. Every blink, every layer of pigment and every hour of wear can affect how a formula performs. For […]
A product doesn’t prove itself on launch day. By then, the key decisions behind its safety, stability, and performance should already have been tested. Cosmetic product testing helps verify that a formulation is safe, stable, and performs as intended before production begins, helping transform a promising formula into a market-ready product. Rushing that process could […]
A makeup primer formulation is designed to prepare the skin for makeup, but it must do more than provide a smooth base. It needs to balance texture, application, and performance while also considering how it interacts with the makeup products applied over it. This balance is particularly important when developing a primer intended to work […]
Launching a makeup product is only one part of the challenge. Getting from a sketch of an idea to a formula that performs consistently, passes safety testing, and remains stable throughout its lifecycle is where many brands underestimate the complexity of the cosmetic product development process. Working with cosmetic brands worldwide, MPlus Cosmetics supports every […]
The cosmetic manufacturing process isn’t just creative, but also highly scientific. Brands and manufacturer must be meticulous to ensure the final products achieve their intended aesthetic results while delivering the expected performance. For brands, it’s important to know the lipstick manufacturing process to optimize their product quality and production efficiency. Overview of the Lipstick Manufacturing […]
At MPlus Cosmetics, quality has always been more than a standard requirement: it is a strategic approach that guides every phase of our operations, from research and development to production, logistics, customer service, and sustainability initiatives. Over the years, we have continuously strengthened our management systems to ensure the highest standards of product quality, safety, […]
We’re pleased to announce the successful renewal of our Sedex assessment, reinforcing our ongoing commitment to responsible sourcing and sustainability across the supply chain. Following the latest review, we have been confirmed as an Active Sedex Member, reflecting our continued dedication to improving ESG performance and maintaining transparent, ethical business practices. This recognition highlights our […]
At MPlus Cosmetics, we are deeply committed to environmental responsibility, sustainability, and ethical practices—core values that form the foundation of our daily operations and drive improved business performance. We are proud to announce that EcoVadis has awarded us the Bronze Medal in recognition of our commitment to Corporate Social Responsibility. This important recognition highlights our […]
In an increasingly competitive market, innovation plays a key role. That’s why we continuously invest in Research and Development and, thanks to a growing team of professionals, we work every day to create new formulas that anticipate market needs. Although we keep a close eye on the trend forecasting sources widely used across the industry, […]
At MPlus Cosmetics, we are deeply committed to environmental respect, sustainability, and ethical practices. These core values form the foundation of the processes we implement every day to enhance our business performance. We are proud to announce that we have become a Sedex member, joining this world-leading organization in its ongoing commitment to supply chain […]
This year, we will be at MakeUp in Los Angeles to present a new collection! Garden of Life is a hybrid and multisensorial collection, inspired by nature’s colors, textures, and forms. It focuses on both personal and body wellness. On February 14th and 15th 2024 join us at Los Angeles Convention Center and discover our latest makeup collections. Come […]
For the first edition, we will exhibit at Cosmopack North America in Miami to present our newest collections! Join us from January 23rd to 25th at Miami Beach Convention Center. Come and visit us at booth 507!
Cosmetics Business is a leading international publication dedicated to the beauty and personal care industry. With a digital-first approach and in-depth coverage across ingredients, packaging, regulations, marketing and retail, it informs and inspires professionals and decision-makers worldwide. Online articles
BeautyMatter is a US-based digital platform founded in 2016. It provides in-depth coverage of trends, business strategies, and market insights in the beauty sector, with a focus on analysis and a cross-industry perspective. Online articles
Cosmopolo is a magazine dedicated to the world of packaging, skincare, and makeup, published by Polo della Cosmesi. With a strong focus on the cosmetic supply chain and contract manufacturing, it serves as a key reference point for entrepreneurs, managers, buyers, and professionals in the industry. The magazine offers in-depth insights, exclusive interviews, market data, […]
