News
How does a makeup company founded on perfecting mascara and brushes become the go-to manufacturing partner for the beauty industry? From the start, our passion was mastering the perfect synergy between formula and applicator, a deep knowledge that positioned our team ahead of the curve in mascara production. However, as time progressed, our vision expanded. […]
Glossy lipstick, defined lashes, blended eyeshadow—the recipe for a gorgeous look. The desire to look and feel beautiful is timeless. However, a quiet revolution is taking place. While still enjoying the art of beauty, people are looking past the shimmer and gloss to question what their choices truly stand for. Excessive and slick marketing no […]
Eye makeup has the power to transform your look from subtle to iconic in just a few strokes. Throughout history, there have been many fleeting trends, but the allure of classic eye makeup has endured, continuing to influence modern beauty even today. Let’s take a look at some of the most iconic eye makeup trends […]
Today, more than ever, beauty has become about more than just looking incredible – it’s also about feeling nourished. There’s a palpable shift in the cosmetic industry, with consumers actively seeking products that are safe and ethical, rather than choosing those containing potentially harmful chemicals for their personal glamour. The phrase ‘clean beauty’ epitomizes the […]
The allure of lipstick can’t be overstated — it has evolved into an emblem of empowerment, revealing new layers of confidence and self-expression throughout the years. As a staple in the beauty industry, long-lasting lipstick is a highly desirable product for consumers. The reduced need for touch-ups, the confidence of easy application, and the freedom […]
No idea how to choose makeup brushes or where to even start? This practical, concise makeup brush guide covers the wide range of makeup brush types and offers helpful tips for finding the best brushes for lip and mascara products. What Makes the Best Makeup Brushes? The best makeup brushes strike a balance of high-quality […]
At MPlus Cosmetics, we are deeply committed to environmental responsibility, sustainability, and ethical practices—core values that form the foundation of our daily operations and drive improved business performance. We are proud to announce that EcoVadis has awarded us the Bronze Medal in recognition of our commitment to Corporate Social Responsibility. This important recognition highlights our […]
In an increasingly competitive market, innovation plays a key role. That’s why we continuously invest in Research and Development and, thanks to a growing team of professionals, we work every day to create new formulas that anticipate market needs. Although we keep a close eye on the trend forecasting sources widely used across the industry, […]
At MPlus Cosmetics, we are deeply committed to environmental respect, sustainability, and ethical practices. These core values form the foundation of the processes we implement every day to enhance our business performance. We are proud to announce that we have become a Sedex member, joining this world-leading organization in its ongoing commitment to supply chain […]
We’re bringing something exciting to MakeUp in New York! Catch a first look at our exclusive new collection inspired by the powerful connection between sound, movement, and self-expression. It captures the energy of rhythm as a universal language — a force that breaks down barriers and brings people together. More than just a collection, it’s […]
Catch us at MakeUp in Paris – we can’t wait to connect! Be the first to explore our new, exclusive collection, crafted with high-naturalness ingredients for a clean, conscious beauty experience. A sensorial journey where jelly and liquid textures meet hybrid innovation — melting formulas that fuse effortlessly with the skin, blending skincare benefits with […]
We’re excited to be a part of Cosmopack Worldwide Bologna! Get ready for the exclusive unveiling of our new, deeply sensory collection that celebrates transformation, turning each gesture into a gentle ritual that embraces the skin with a soft, luminous touch. From 20 to 22 March 2025 join us at Bologna Fair District and discover […]
We’re pleased to reveal our participation in MakeUp in Los Angeles! We will be exclusively revealing a new makeup collection that intertwines the dazzling glamour of the disco with the seductive mystery of the dark. Brightness becomes bold, darkness irresistibly alluring, in a mesmerizing dance of contrasts. On February 12th and 13th 2025 join us at Los Angeles […]
We’re thrilled to announce our participation in Cosmopack North America Miami! We will be unveiling exclusively a new makeup collection that celebrates timeless elegance, effortlessly enhancing natural beauty with refined simplicity. The perfect blend of simplicity and sophistication. From 21 to 23 January 2025 join us at Miami Beach Convention Center and discover our latest […]
From 12 to 14 November 2024, we will be at Cosmopack Asia in Hong Kong to present our two new collections! The first collection, Chakra Glow, has a more holistic approach and is inspired by the power of nature and the concept of luminosity. It invites us to reconnect and live in harmony with it.The […]
Cosmetics Business is a leading international publication dedicated to the beauty and personal care industry. With a digital-first approach and in-depth coverage across ingredients, packaging, regulations, marketing and retail, it informs and inspires professionals and decision-makers worldwide. Online articles
BeautyMatter is a US-based digital platform founded in 2016. It provides in-depth coverage of trends, business strategies, and market insights in the beauty sector, with a focus on analysis and a cross-industry perspective. Online articles
Cosmopolo is a magazine dedicated to the world of packaging, skincare, and makeup, published by Polo della Cosmesi. With a strong focus on the cosmetic supply chain and contract manufacturing, it serves as a key reference point for entrepreneurs, managers, buyers, and professionals in the industry. The magazine offers in-depth insights, exclusive interviews, market data, […]
