News
Starting a beauty brand today is filled with creative possibilities. You might have a vision for an elusive lipstick shade, or a concealer that gets your undertone just right. Oftentimes, it’s a specific product you’ve searched for yourself in the beauty aisle, but can never seem to find. This is where most people stop pursuing. […]
The role of beauty has evolved, moving from using makeup solely to accentuate one’s features to feeling spectacular in one’s own skin. Today, glamor itself has taken on a new definition. While bold eyes and glossy lips still have their place, the expectation underneath them has fundamentally changed. Today’s consumer believes a complete look is […]
Every shiny lipstick begins with a precise chemical formula. A blend of ingredients is whisked together to create a radiant color that makes you feel incredible. The beautiful palette of eyeshadow you see on the shelves didn’t just create itself; it’s a product of endless negotiations and shipments. This journey from concept to consumer is […]
Building a loyal clientele is the end goal for any cosmetics brand, and its importance cannot be overstated enough. This means becoming your consumers’ go-to option for a new mascara or a glossy lipstick, not just for themselves, but also for what they recommend to a friend. So, how do you get there? It begins […]
Staying relevant in the beauty industry is not easy. Consumers might be embracing a less-is-more mindset today, prioritizing their skin care tomorrow, and following a viral trend next week. While beauty trends are constantly shifting and brands that fail to adapt are the ones losing out, there is one constant: consumers are looking for safe, […]
What is luxury? For generations, the beauty industry defined it with lavish packaging, modern aesthetics, and exclusive formulas. Today, its meaning has transformed into a powerful story – a story of where an ingredient comes from, the community it supports, and the impact it leaves on our planet. This pivotal shift provides a fascinating opportunity […]
Catch us at MakeUp in Paris – we can’t wait to connect! Be the first to explore our new, exclusive collection, crafted with high-naturalness ingredients for a clean, conscious beauty experience. A sensorial journey where jelly and liquid textures meet hybrid innovation — melting formulas that fuse effortlessly with the skin, blending skincare benefits with […]
We’re excited to be a part of Cosmopack Worldwide Bologna! Get ready for the exclusive unveiling of our new, deeply sensory collection that celebrates transformation, turning each gesture into a gentle ritual that embraces the skin with a soft, luminous touch. From 20 to 22 March 2025 join us at the Bologna Fair District and […]
We’re pleased to reveal our participation in MakeUp in Los Angeles! We will be exclusively revealing a new makeup collection that intertwines the dazzling glamour of the disco with the seductive mystery of the dark. Brightness becomes bold, darkness irresistibly alluring, in a mesmerizing dance of contrasts. On February 12th and 13th 2025 join us at Los Angeles […]
We’re thrilled to announce our participation in Cosmopack North America Miami! We will be unveiling exclusively a new makeup collection that celebrates timeless elegance, effortlessly enhancing natural beauty with refined simplicity. The perfect blend of simplicity and sophistication. From 21 to 23 January 2025 join us at Miami Beach Convention Center and discover our latest […]
From 12 to 14 November 2024, we will be at Cosmopack Asia in Hong Kong to present our two new collections! The first collection, Chakra Glow, has a more holistic approach and is inspired by the power of nature and the concept of luminosity. It invites us to reconnect and live in harmony with it.The […]
From 28 to 30 October 2024, we will be at Beautyworld Middle East in Dubai to present our two new collections! Chakra Glow has a more holistic approach and is inspired by the power of nature, while Pop & Play is more pop and features vibrant colors that encourage expressing one’s personality. Join us at […]