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Glossy lipstick, defined lashes, blended eyeshadow—the recipe for a gorgeous look. The desire to look and feel beautiful is timeless. However, a quiet revolution is taking place. While still enjoying the art of beauty, people are looking past the shimmer and gloss to question what their choices truly stand for. Excessive and slick marketing no […]

Eye makeup has the power to transform your look from subtle to iconic in just a few strokes. Throughout history, there have been many fleeting trends, but the allure of classic eye makeup has endured, continuing to influence modern beauty even today. Let’s take a look at some of the most iconic eye makeup trends […]

Today, more than ever, beauty has become about more than just looking incredible – it’s also about feeling nourished. There’s a palpable shift in the cosmetic industry, with consumers actively seeking products that are safe and ethical, rather than choosing those containing potentially harmful chemicals for their personal glamour. The phrase ‘clean beauty’ epitomizes the […]

The allure of lipstick can’t be overstated — it has evolved into an emblem of empowerment, revealing new layers of confidence and self-expression throughout the years. As a staple in the beauty industry, long-lasting lipstick is a highly desirable product for consumers. The reduced need for touch-ups, the confidence of easy application, and the freedom […]

No idea how to choose makeup brushes or where to even start? This practical, concise makeup brush guide covers the wide range of makeup brush types and offers helpful tips for finding the best brushes for lip and mascara products. What Makes the Best Makeup Brushes? The best makeup brushes strike a balance of high-quality […]

Both lip gloss and lipstick are staples in any makeup bag, and it’s easy to see why. With unique qualities and appeal, there’s no occasion where one or the other is not the ideal choice. Trying to decide between lip gloss and lipstick for your beauty startup? This article explores the key differences, providing insights […]

This year, we will be at MakeUp in New York to present two new collections! The first collection, with a more holistic approach, is inspired by the power of nature and the concept of luminosity, inviting us to reconnect and live in harmony with it. The second collection is more pop, featuring vibrant colors that […]

We will be at MakeUp in Pairs to present our new collection! Discover Fresh Bloom, a true explosion of freshness with a focus on the naturality of ingredients. On May 29th and 30th 2024 join us at Carrousel Du Luvre to discover our latest innovations. Come and visit us at booth K07!

We will exhibit at Cosmopack Worldwide in Bologna to present two new collections! The first collection, Cosmic Spectrum, is a hybrid and multisensory makeup collection, and it is inspired by the space. The second one, MtM Skin Dreams, is a collection entirely dedicated to skincare. From March 21st to 23rd 2024 join us at Bologna Fair District and […]

This year, we will be at MakeUp in Los Angeles to present a new collection! Garden of Life is a hybrid and multisensorial collection, inspired by nature’s colors, textures, and forms. It focuses on both personal and body wellness. On February 14th and 15th 2024 join us at Los Angeles Convention Center and discover our latest makeup collections. Come […]

For the first edition, we will exhibit at Cosmopack North America in Miami to present our newest collections! Join us from January 23rd to 25th at Miami Beach Convention Center. Come and visit us at booth 507!