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Mascara is designed to enhance the appearance of the lashes by adding color, definition, volume, length, and sometimes curl. Its performance depends largely on its formulation. The right combination of ingredients and formulation expertise delivers a product that meets and exceeds consumer expectations. Some prioritize volume, others want more defined lashes. While some formulas are […]

To meet the needs of your target market, it’s essential to consider makeup foundation formulation. Knowing the available options is the first step toward meeting your customers’ expectations. For foundations, in particular, there’s no one-size-fits-all product. Customers will have different priorities around texture, coverage, and finish. To help your audience achieve a flawless complexion, custom […]

In this era, consumers are very aware of their health and pay closer attention to the products they use daily, including makeup. Now, good performance isn’t the sole selling point, but consumers are leaning more towards beauty products that keep their skin healthy. However, skincare and makeup products are based on fundamentally different formulations. It […]

Eyebrow gels have become a staple in many makeup routines. They can define, shape and hold eyebrows in place…without making things hard in the process. As brow trends evolve, gel formulas become more versatile in terms of wear performance and texture. By understanding how eyebrow gel works, you can make it easier to choose the […]

If you’ve tried various mascaras before, you might have noticed that the mascara brushes come in different designs. Some are curved, some are straight, and some can be thinner or thicker than the other. These different types of mascara brushes aren’t just for aesthetics; they serve a purpose. Each of them can affect how the […]

When it comes to mascara, the formula is important, but so is the applicator. Customers have preferences for what kind of brush they like to use. That typically comes down to what they feel comfortable with, but also the result that they want to achieve. For that reason, formulation isn’t just about the mascara ingredients; […]