At MakeUp in New York 2025, MPlus Cosmetics unveiled its latest innovation: Resonance, a collection inspired by the universal rhythm that connects sound, movement, and self-expression.
More than makeup, Resonance is a living vibration — a celebration of individuality, energy, and the magnetic power of community.
Feel the Beat, Wear the Vibe
Resonance was born from the energy of rhythm – the moment when silence shift into sound and movement becomes connection. Inspired by music and dance, the collection channels this magnetic force into hybrid, sensorial textures that adapt and transform with every motion. It’s makeup that doesn’t sit still: it pulses, vibrates, and radiates, amplifying your individuality while inviting you to connect with others through the universal language of rhythm.
Inside the Collection
With 17 vegan textures, Resonance expands every category of the MPlus Cosmetics portfolio. From face serum and primers to sensorial lip products, luminous balms, and volumizing mascaras, the collection showcases our expertise in creating formulas that merge performance with sensorial experience.
Hero Products
Four hero products embody the collection’s spirit and technical excellence:
- Skin Armony, a transformative face serum that enhances skin’s radiance while preparing it for makeup.
- Halo Melt, a multiuse balm delivering an irresistible wet & glow effect.
- Deep Frequency, a dramatic waterproof mascara for intense volume.
- Tone Balm, a sensorial melting balm combining color, care and radiance.
Each hero product reflects the philosophy of Resonance: innovative, hybrid, and sensorial makeup designed not just to be worn, but to be felt.
With Resonance, beauty becomes motion. It’s a collection designed to inspire freedom, play, and connection – an invitation to discover your own inner rhythm.