At MakeUp in Paris 2025, MPlus Cosmetics introduced Playful Muse, an invitation to rediscover beauty through the senses.
Designed with a high percentage of ingredients of natural origin and rooted in a philosophy of intuitive beauty, this collection captures the essence of modern self-expression through touch, texture and performance.
The Art of Feeling
Playful Muse was born from a desire to reconnect beauty with the senses. Every product in the collection is thoughtfully formulated to feel natural, effortless and irresistibly tactile. Jelly and jam-like textures form the heart of the collection’s sensorial identity—fresh, bouncy and unexpectedly immersive.
Melting seamlessly into the skin, the formulas strike a delicate balance between care and expression. Designed to be touched, blended and explored, these textures transform daily routines into intuitive rituals.
As a makeup manufacturer with deep expertise in texture innovation, MPlus Cosmetics has crafted this collection to blur the line between skincare and makeup—merging hydration, barrier support and luminous finishes with high sensoriality and ease of use.
Inside the Collection
From skin-prepping primers to colorful lip care, Playful Muse includes 15 vegan, multi-use formulas across all cosmetic categories. Every formula combines clean performance with a tactile experience, showcasing MPlus Cosmetics’ capabilities as a forward-thinking cosmetics manufacturer dedicated to innovation and customization.
Hero Products
Three standout products reflect the creative and technical soul of the collection:
- Wink Wave Mascara: a 100% natural-origin mascara delivering lash volume, definition, and strength—enriched with castor oil and arginine for care, and featuring a plant-based gelling agent for a smooth, flexible finish.
- Sugar Muse: a jelly-like vegan lip treatment, with 97,4% ingredients of natural origin, that deeply hydrates and protects the lips. Use it as an overnight lip mask or daytime gloss—available in three sensorial shades and aromas: Gold Honey, Red Pomegranate and Violet Blueberry.
- Muse Melt + Twist & Shine: an innovative dual-ended stick that combines creamy natural foundation with radiant blush or highlighter. Designed for intuitive, on-the-go beauty, this 100% natural-origin duo adapts to any routine with ease.
Clean Inside and Out
As a cosmetic manufacturer committed to conscious innovation, MPlus has extended the Playful Muse philosophy to the packaging. All components are selected for their sustainability, using mono-materials, recycled plastics and minimalist cylindrical designs that reduce environmental impact without compromising visual identity.