Presented at MakeUp in New York on September 16-17, 2026, After Hours is the latest makeup collection developed by MPlus Cosmetics, inspired by the moment when daylight fades and the city takes on a different character.
As colors become deeper and reflections softer, beauty feels more intentional. Drawing inspiration from this atmosphere, After Hours explores a contemporary vision of makeup through sophisticated burgundy tones, luminous finishes, and versatile textures designed to elevate every complexion.
Developed within MPlus Cosmetics’ expertise in cosmetic contract manufacturing, the collection transforms emerging beauty trends into products that combine creativity, sensoriality, and performance.
Designed for contemporary beauty brands, After Hours translates trends, textures, and color into a collection built to inspire future product developments.
When color takes on a different dimension
When daylight fades, familiar colors appear richer, reflections become softer, and every detail feels more deliberate.
Inspired by this transformation, After Hours explores a contemporary vision of makeup built around contrast and dimension. Sophisticated burgundy tones interact with luminous skin finishes, while rich pigments are balanced by lightweight textures and effortless application.
Across face, eyes, and lips, the collection encourages experimentation through textures designed to be layered, blended, and personalized. The result is a makeup experience that feels expressive without excess and sophisticated without complexity.
One collection, multiple expressions
After Hours brings together 15 vegan textures across face, eyes, brows, and lips, offering a complete approach to contemporary makeup development.
The collection spans complexion products, innovative eye formulas, mascara concepts, and sophisticated lip products, each designed to contribute to a cohesive aesthetic while maintaining a unique sensorial identity.
Across all categories, formulation innovation remains central. Lightweight structures, advanced emulsions, film-forming technologies, and sensorial textures work together to create products that are easy to apply, comfortable to wear, and visually impactful.
The result is a collection that combines beauty trend relevance with the flexibility required for modern product development.
Six hero products defining the collection
Within After Hours, six hero products highlight MPlus Cosmetics’ expertise in makeup innovation, texture development, and cosmetic contract manufacturing.
- City Light Foundation: a sophisticated glowy liquid foundation combining lightweight sensoriality with advanced formulation technology. Its fluid, comfortable texture glides effortlessly across the skin, delivering low coverage and a naturally radiant, seamless finish. An innovative emulsion structure helps ensure even pigment distribution and consistent performance. The vegan formula contains 98.9% natural-origin ingredients.
- Light Orbs: a visually captivating luminous base designed to enhance skin radiance and hydration. A lightweight transparent gel matrix suspends delicate silicone microspheres that melt seamlessly into the skin during application, releasing a soft glow. The formula combines visual appeal with sensorial performance, creating a unique makeup experience.
- Dual Dimension Shadow: an innovative dual eyeshadow crayon featuring two complementary shades side by side within a single tip. The smooth, richly pigmented texture allows effortless blending while creating multidimensional eye looks ranging from soft definition to intense smokey effects.
- Neon Lash: a metallic mascara designed to deliver maximum versatility. Used alone, it creates an intense metallic lash effect; applied as a top coat, it adds a touch of reflective color over traditional mascara. Its advanced film-forming technology provides flexibility, resistance, and long-lasting performance.
- Crystal Melt: an ice-cooling lip balm that combines skincare-inspired comfort with a visually striking appearance. Its innovative gelled-oil texture delivers smooth application, glossy shine, and a refreshing cooling sensation enhanced by a mint-inspired sensory profile, creating a distinctive lip care experience.
- Still Here Lipstick: an ultra-matte velvet lipstick that combines intense color payoff with exceptional comfort. The formula delivers a sophisticated blurred finish while maintaining a weightless feel on the lips. A carefully balanced blend of waxes and spherical powders ensures smooth application and long-lasting wear.
Together, these products reflect the collection’s development philosophy, where innovative textures, contemporary finishes, and sensorial experiences contribute to a cohesive makeup story.
A flexible approach to makeup development
After Hours was developed to support brands looking for contemporary makeup concepts with strong market relevance and customization potential.
Created by an experienced cosmetic contract manufacturer, the collection offers flexibility across shades, finishes, packaging solutions, and positioning strategies, allowing brands to adapt products to different markets and consumer needs.
From complexion products and lip products to innovative eye formulas and private label mascara concepts, After Hours provides a versatile foundation for brands looking to develop modern makeup ranges.
This approach supports efficient product development while maintaining a clear creative identity across all categories.
Designed to be experienced
Every texture within After Hours has been developed to invite interaction through application, layering, and finish. From luminous complexion formulas and dimensional eye products to contemporary lip products, each category contributes to a makeup experience that evolves through touch and experimentation.
More than a collection of products, After Hours explores how texture, color, and sensoriality can shape the way makeup is experienced.
Partner with us
After Hours is available for customization, shade development, packaging adaptation, and global rollout.
As a trusted partner in cosmetic contract manufacturing, MPlus Cosmetics supports beauty brands throughout the entire development process, from concept creation and formulation to industrialization and production.
Discover After Hours and connect with our team to develop your next makeup innovation